Sweat Summit Agenda 2014


Conceptually this is a summit, and not a “conference”.  This means it is much more interactive and we encourage and expect audience participation. Presentations, for the most part, will be short and focused, leaving lots of room for questions and answers. Here is the preliminary order to the presentations, subject to change.

Tuesday March 11, 1014

9-10 am  Breakfast and registration

10am- 1pm  Welcome and Introduction by Mikkel Aaland, Greg Moga, Mikhail Brodsy, and Doug Pray.

Followed by 15 minute presentations in this order:

1- 2 pm  Lunch catered by Hein Catering & Smokehouse

Followed by 15 minute presentations in this order:

  • Risto Elomaa, president of the International Sauna Society
  • Mika Hotakainen, Co-Director,  Steam of Life
  • Leonard Koren, founder of WET magazine, author of Wabi-Sabi and How to Take a Japanese Bath, and acknowledged design philosopher.
  • Timo Myllyntaus, University of Turku, professor of Finnish History
  • Michael Nordskog, author of the book Opposite of Cold.
  • Jeannette Waegemakers Schiff, PhD Assoc. Professor, Faculty of Social Work University of Calgary
  • Mary Bemis, Founder & Editorial Director, Insider’s Guide to Spas

5-7 Banya time!

Agenda for Wednesday, March 12, 2014

9-10 am  Breakfast and registration

1- 2 pm  Lunch catered by Hein Catering & Smokehouse

5 pm-7pm Banya time!  End of Summit

Through out the two day summit there will be several screenings of the Finnish film, Steam of Life (1 hr 20minutes).  Times to be announced.

As the Summit approaches I would like to challenge you with some questions.  Hopefully as a group, we can address them at some point during our two days together.  If you have any questions of your own, email them to me and I will add them to the list.

  • Sweat bathing is a worldwide phenomenon, found through out the ages.  Why has it been so slow to take off in the modern American culture?
  • Besides the sweat bath, is there any other human activity that is beneficial physically, mentally, socially, and spiritually?   My daughter says sports.  I say eating.  What do you say?
  • Here in San Francisco, in the land of Twitter, Google, Apple, and high tech, we witness first hand the power of “disruptive technologies”.  These are innovations that go on to disrupt an existing market and replace an earlier technology. Are there things we can learn from high-tech as we attempt to re-insert holistic bathing customs and practices into the modern American scene?
  •  Many saunas in the US are poorly built, poorly heated, and poorly ventilated. How can we educate the public so they understand the differences?
  • As the Patient Protection and Affordable Care Act (aka. “Obamacare”) fundamentally shifts the healthcare industry in the US from a fee-for-service payment model to a bundled payment model, there has been renewed attention on cost effective population health management strategies that focus on health maintenance and prevention of disease. Where does sweat bath/health spa fit in?

More questions to come.

Mikkel Aaland, Summit Director  

A link to content from  Aaland’s book, Sweat, is here.

Special Thanks

Hein Catering & Smokehouse

The FruitGuys


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